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The future of hospitality is restorative, and guests can already feel the difference.
Sana Hospitality Consulting helps short-term rental and retreat property owners create restorative environments that elevate guest experience, increase perceived value, and support stronger long-term performance.
The future of hospitality is restorative
Today’s travelers are not only choosing where to stay — they are choosing how they want to feel during their time away.
Guests are increasingly drawn to environments that support rest, clarity, connection, and meaningful experiences.
Spaces that feel calm.
Stays that feel restorative.
Environments that help people reconnect with themselves, with others, and with the places they travel to experience.
This shift is shaping the next generation of hospitality. Properties designed with intention are increasingly outperforming those designed primarily for aesthetics alone.
Because how a space feels influences how a stay is remembered.
Wellness is reshaping guest expectations
The properties that outperform will be the ones guests can feel ❋
The shift in how people travel is showing up in the data, and the numbers are significant.
The global wellness economy reached $6.8 trillion in 2024, projected to reach $9.8 trillion by 2029.¹
Wellness tourism reached $893.9 billion in 2024, representing 17.6% of all global tourism spending while accounting for only 8.3% of trips.²
Wellness real estate is the fastest growing sector within the global wellness economy, with growth from $225 billion in 2019 to $548 billion in 2024, a 19.5% compound annual growth rate.¹
For hospitality owners, two numbers stand out.
Wellness travelers spend 38% more per international trip and 137% more per domestic trip than the average traveler.²
Wellness-focused properties command price premiums of 10-25% at middle and upper market positioning.³
The guest who will pay a premium already exists. The question is whether your property is positioned to attract them.
The platform is changing. So is the competition.
Airbnb is no longer trying to win by being the best short-term rental platform. By 2026, it is building a travel and lifestyle marketplace where guests can book homes, hotels, experiences, and services in one place, with AI-driven discovery determining what gets seen and what disappears.⁴
Hotels are now listed alongside your property. Experiences can be booked without a stay. The algorithm uses over 800 signals to determine visibility, and it increasingly rewards listings that communicate a clear identity, a defined guest, and a compelling reason to choose them over every other option.⁴
Hosts who continue to offer only a place to sleep are competing in a market that no longer rewards that positioning.
76% of hosts already feel the pressure of increased supply.⁵
The hosts who will thrive are those who give guests something the algorithm can surface and the guest can feel.
Wellness-focused, experiential design is the differentiation strategy for anyone who wants to stay visible.
Guests may not always articulate why a stay feels exceptional, but they consistently recognize environments that feel calm, intentional, and restorative.
The details matter:
how easily guests settle in
how well they sleep
how connected they feel to the space
and how memorable the stay becomes
Thoughtful environments create stronger impressions and often lead to better reviews, repeat bookings, and word-of-mouth referrals.
When these elements are intentionally integrated, a property becomes more than accommodation. It becomes part of the reason guests choose the destination in the first place.
Restoration is multi-dimensional
True restoration is shaped not only by aesthetics, but by how a space supports the rhythms of daily life.
Increasingly, guests are drawn to environments that offer opportunities to slow down, reconnect, and experience a sense of place more deeply.
Wellness-oriented amenities and experiential elements can meaningfully enhance the depth and memorability of a stay when thoughtfully integrated into the design of the property.
Standing out in a crowded market
The short-term rental market is more competitive than it has ever been. Inventory is rising globally, booking windows are shrinking, and platform rules change without notice.
75% of travelers say they want their next trip to be more mindful and eco-conscious.⁶
Guests are choosing stays that reflect how they want to live, not just where they want to sleep.
26% of STR operators saw revenue decline in 2024, with occupancy loss as the leading cause, most often tied to poor visibility and undifferentiated positioning.⁷
Cleanliness is the baseline every host is expected to meet.
What Sana addresses is what cleanliness alone cannot: the felt experience of a stay, the quality of sleep, the sense of restoration, and the reason a guest tells ten people about a property they loved.
Not every property needs every feature. The most effective approach is one that aligns with your property, your ideal guest, and your long-term positioning.
A clear strategy helps ensure each investment strengthens both guest experience and long-term performance.
How we help your property stand out
We help you identify the improvements most likely to elevate guest experience, differentiation, and perceived value, without unnecessary upgrades or guesswork.
We evaluate your property holistically, aligning design decisions, wellness features, and experiential elements with your ideal guest, market positioning, and long-term goals.
Beyond the physical environment, we design the guest journey itself.
That means bespoke guest guides rooted in decades of luxury wellness programming:
Nighttime rituals for deeper sleep
Breathwork and bath practices for unwinding after travel
Earthing and forest bathing guides for properties with outdoor access
Communal experiences that turn a group stay into something guests talk about long after checkout
Every guide is written for your specific property, drawing on the same experiential design methodology used at some of the world's most exclusive wellness destinations.
This is the layer most STR consultants cannot offer, because it requires knowing what actually works in a luxury hospitality context, not just what looks good on a listing.
Clear strategy. Thoughtful prioritization. Meaningful results.
Choose Your Path
Four Ways To Work Together
Every engagement begins with a free 60-minute STR Performance Review call. From there, choose the level of support that fits where your property is and where you want it to go. If you already know which path you want, book directly using the links below.
TIER 2 · MOST POPULAR
The Sana STR Blueprint
$2,495
Full strategy engagement · Written roadmap · Listing rewrite · Product sourcing
A complete strategic and experiential assessment of your property, delivered as a written roadmap you can follow with confidence. For hosts who are ready to invest intentionally, stop guessing, and build a listing that attracts the right guests at a higher rate.
This engagement goes beyond identifying what is missing. It tells you exactly what to do, in what order, and with which products, so every investment you make moves your property measurably forward.
Includes:
Everything in the Sana STR Clarity Audit
Full written Sana STR Roadmap delivered within two weeks
Phased investment plan: Immediate, Near-Term, and Future Vision
Curated product sourcing list with specific brands, models, and cost estimates for every Phase 1 recommendation
Full Airbnb listing rewrite, including headline, description, and amenity positioning in wellness traveler language
Experiential guidebook framework and structure for your guest welcome guide
Seasonal experience architecture mapping each season to a target guest profile and wellness programming angle
One 60-minute implementation check-in call within 30 days of delivery
ADD-ON · AVAILABLE AS A STANDALONE SERVICE OR WITH ANY CONSULTING ENGAGEMENT
Sana Sensory Ritual for STRs
$495
Custom signature scent and ritual product development · Designed for your property and your place
A guest's first memory of a stay is rarely the furniture. It is how the space felt when they walked through the door. Scent reaches the nervous system before any conscious thought registers, communicates directly with the brain's emotional and memory centers, and creates the kind of felt experience guests try to describe in reviews but cannot quite name.
This offering develops a cohesive sensory identity for your property rooted in the specific landscape, ecology, and emotional atmosphere of your location. Every product is custom-formulated. Nothing is generic. Nothing is pre-made.
Available as individual products or as a complete set:
01. Signature Room Spray — $495 A sophisticated atmospheric spray designed to welcome guests the moment they arrive, shift the nervous system toward calm and restoration, and anchor the property in a memorable sensory identity. Aromatic profile drawn from the ecology and emotional atmosphere of your specific location.
02. Signature Mineral Bath Ritual — $495 A custom bath soak and accompanying aromatic oil blend designed to support deep relaxation, recovery, sleep, and post-adventure restoration. Includes mineral salts, restorative botanical aromatics, and a printed ritual guide for guests. Transforms a standard bath into a restorative wellness experience.
03. Wellbeing Roller Blend — $495 A personal aromatic ritual oil designed for grounding, emotional balance, relaxation, and nervous system regulation. Guests carry this through their stay as part of an intimate personal wellbeing ritual. Formulated to reflect the emotional feeling of your specific place.
Complete Set of All Three — $1,295
Your custom ritual kit includes:
Custom aromatic formulation developed for your property and location
Scent storytelling and product naming
Hospitality ritual integration recommendations
Product usage guidance for placement throughout the home
Vendor and packaging recommendations
Label and product styling direction
Guest-facing copy for your welcome guide and listing
One refinement round for scent direction adjustments
All products handcrafted in the Pacific Northwest by Heather Fantin · Haus of Elements
TIER 1
The Sana STR Clarity Audit
$995
Remote property assessment · Written scorecard and priority roadmap
Your starting point for understanding exactly what your listing is communicating, what your guests are experiencing, and where performance is being left on the table. This audit gives you clarity before you spend another dollar on upgrades.
Using the Sana Framework across all five pillars, this review examines your photos, listing copy, amenities, sensory environment, and guest experience signals to identify your highest-ROI opportunities and the gaps most likely holding back your ADR and occupancy.
Includes:
Pre-audit intake assessment
Remote review of your listing, photos, amenities, and positioning
Sana Framework assessment across all five pillars
Written scorecard with current-state analysis
Top priority recommendations with quick wins and capital upgrade distinction
Now / Next / Later prioritized action list
Optional 60-minute strategy call to walk through findings
Ideal for: New hosts, owners with inconsistent reviews, listings that photograph well but underperform, and anyone unsure where to invest first.
Ideal for: Owners ready to commit to a performance strategy, properties underperforming relative to their market, and hosts preparing to raise their ADR or reposition their listing.
TIER 3 · FLAGSHIP PROGRAM - MOST COMPREHENSIVE
The Sana Method
Starting from $4,495 · Scoped per project
Full experiential stay design · Complete guest journey architecture · Procurement sourcing · Brand and launch direction
For property owners who want to build something genuinely distinctive. This is not a listing audit or a roadmap. This is the full translation of your property into an experiential stay, designed from the ground up to attract a specific guest, command premium pricing, and generate the kind of reviews that build long-term occupancy without relying on discounting.
Drawing on 25 years of luxury hospitality design at the highest levels of the industry, this engagement maps every touchpoint of your guest's experience from the first impression of your listing to the moment they drive away, and designs each one with intention.
Scope, timeline, and investment are customized to your property, your market, and your goals. Engagements start at $4,495 and scale to $30,000 for full concept development, retreat center strategy, multi-unit portfolios, and new-build or major renovation projects.
Includes (base engagement):
Everything in the Sana STR Blueprint
Polished guest journey map across all touchpoints: pre-arrival through departure and follow-up
Spatial and sensory experience direction: how the property flows, feels, and registers emotionally
Full procurement sourcing list with specific product recommendations across every category: mattresses and bedding, towels and linens, kitchen and place settings, lighting, decor, wellness amenities, and outdoor infrastructure
Listing and brand direction: headline, description, photography priorities, and positioning language
Professional photography shot list and staging guidance
Wellness infrastructure strategy: sauna, cold plunge, hot tub, contrast therapy circuit, grounding zone, and outdoor experience design
Signature wellness circuit and guest ritual design
Guest experience guidebook, fully written and formatted
Ongoing advisory support during implementation
Expanded scope available for: Retreat centers, boutique properties, glamping and nature stays, farm stays, multi-unit portfolios, new-build and renovation projects, and investor-backed developments.
What Becomes Possible
A restorative, wellness-positioned property can support
A higher nightly rate that reflects the genuine value of the experience you have built
Wellness travelers who arrive already aligned with your vision and stay longer to fully inhabit it
Five-star reviews that describe how guests felt, not just what the property had
Repeat bookings from guests who experienced something they cannot find anywhere else in your market
Occupancy that holds because your positioning is distinctive, not because your price is low
A listing that converts because it speaks to what your ideal guest is already searching for
A guest experience arc that moves people from arrival through departure with intention and care
Cleaner air, cleaner water, and a non-toxic environment guests with sensitivities can trust and seek out by name
A property that functions as the top of your funnel, whether that funnel leads to a second property, a functional medicine practice, a wellness brand, or all three
The confidence of knowing every dollar you invest is tied to a clear outcome, not a guess
Sana - an integrative approach
Sana was built from nearly three decades of work at the intersection of luxury hospitality, environmental health, and human performance.
I’ve worked across five continents.
From designing spa concepts from the ground up and overseeing global operations across 28+ locations, to developing a standalone destination spa resort, to leading the world's first ketamine-assisted neurofeedback program at 40 Years of Zen.
Before arriving at a new location, I research the traditional medicine systems, local botanicals, and indigenous wellness practices of that place. Then I travel there, find the practitioners, earn the permission, and build those traditions into the experience. I have done this for Rocco Forte, for Aman, and for boutique retreat programs that sold out before they launched.
I started working in luxury hospitality and wellness in 1998 in Hawaii and have been part of and following the Global Wellness Institute since its founding in 2007, when it was still called the Global Spa Summit.
I’ve spent the past five years immersed in biohacking, neurofeedback and human optimization research, not to follow trends but to filter them, and to understand which environmental upgrades actually move the needle on how people sleep, recover, and feel.
That depth is what I bring to your property. Not a checklist of wellness amenities, but a genuine understanding of what creates a restorative experience, why it works biologically, and how to communicate it in a way that attracts the guests who will value it most and tell everyone they know.
The Sana lens: People, Planet, Profit
Recommendations are evaluated through three interconnected priorities.
People: how the environment supports wellbeing, peace, joy, and connection.
Planet: materials, sourcing, and environmental impact.
Profit: how these choices influence perceived value, pricing power, and long-term performance.
Spaces that restore more deeply often perform more strongly.
At Sana, we believe people should have the opportunity to Travel Well and Live Well — where every stay restores you.
Key factors we evaluate
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Listing Positioning & Conversion
Your listing is the first guest touchpoint and directly influences click-through and booking conversion.
We evaluate photography, SEO structure, and listing clarity to ensure the property communicates value and sets expectations well.
Strong positioning attracts better-fit guests and supports stronger reviews.
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Pre-Arrival Experience
The guest experience begins before arrival.
We review communication flow, guidebooks, and pre-arrival touchpoints that help guests feel prepared and supported.
Thoughtful onboarding builds trust and reduces uncertainty.
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Arrival & First Impressions
Guests often form lasting impressions within the first few minutes.
We evaluate check-in flow, entry instructions, lighting, scent neutrality, and how intuitively guests can settle in.
A seamless arrival establishes comfort and care.
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Spatial Flow & Functional Design
How guests move through the home influences how comfortable and intuitive the stay feels.
We assess layout, gathering areas, privacy, and how the space supports both connection and relaxation.
Thoughtful flow helps the stay feel natural and effortless.
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Sleep Environment Optimization
Sleep quality is one of the most influential factors in how guests evaluate their stay.
We review mattress quality, bedding, blackout capability, lighting, and environmental factors that support deeper rest.
Even small improvements can elevate perceived comfort.
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Environmental Comfort
Environmental quality influences how a space feels over time.
We assess ventilation, filtration, material selections, cleaning products, and water considerations that impact comfort and sensory experience.
These details help a space feel fresh, calm, and supportive.
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Wellness & Recovery Options
Wellness-oriented amenities are increasingly influencing booking decisions.
We evaluate opportunities such as sauna, cold plunge, soaking tubs, movement spaces, and simple fitness equipment in ways that align with the property and guest expectations.
Thoughtful amenities can strengthen differentiation and perceived value.
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Experience Design & Sense of Place
Memorable stays often include moments that feel intentional and connected to the surrounding environment.
We consider how the property supports meaningful experiences through nature, local activities, creative spaces, and opportunities for reflection or shared time.
These elements support stronger guest memory and word-of-mouth referrals.
STR Performance Review
A focused 30-minute session designed to help you understand how your property is currently positioned, and where thoughtful improvements may strengthen guest experience, differentiation, and perceived value.
Ideal for owners who want expert guidance on where to invest, what to prioritize, and how to align their property more intentionally with evolving guest expectations.
If there is a strong fit, additional consulting support is available based on your goals, timeline, and budget.
The investment in restorative design is documented.
At the GWI's 2023 Wellness Real Estate and Communities Symposium, developers reported wellness-incorporated properties sold 30% faster and for 20% higher values than equivalent properties in the same location.⁸
Case Studies:
Selondra Rise, a wellness-focused residential community in Australia, became the fastest-selling community project in the country, with home prices $7,000-$12,000 higher than comparable competitors. Higher prices and sales volumes were directly linked to the wellness focus of the development.⁸
The Nava Lakehouse, a WELL Gold certified community, sold out faster than anticipated. Health-focused design produced an estimated $1.3 million increase in value based on gross sales revenue and a 3% increase in rental rates. A three-year resident study documented improvements in sleep quality, fatigue reduction, and overall wellbeing.⁹
Properties that support how guests feel are not a premium exception. They are the direction the market is moving. The question is whether your property is positioned to capture that shift.
A focused 30-minute session to understand how your property is currently positioned and where your highest-impact opportunities are. No obligation. Just clarity.
Sources
Global Wellness Institute. Global Wellness Economy Monitor, 2025. globalwellnessinstitute.org
Global Wellness Institute. Global Wellness Economy Monitor, 2025, citing Euromonitor International. globalwellnessinstitute.org
Global Wellness Institute. Build Well to Live Well: Case Studies Vol. 1, 2025. globalwellnessinstitute.org
Rental Scale-Up. Airbnb 2026: The Platform's New Strategy, 2025. rentalscaleup.com
AirDNA. STR Outlook Report, 2025. airdna.co
Booking.com. Sustainable Travel Report, 2024. Survey of 31,550 respondents across 34 countries. booking.com
Guesty. 2025 STR Pulse Report. Survey of 655 global short-term rental operators. guesty.com
Global Wellness Institute. Pathways to Wellness Architecture and Design, 2025, citing GWI Wellness Real Estate and Communities Symposium, 2023. globalwellnessinstitute.org
Hartke J, Worden K, Yang M, and Gray WA. Investing in Health Pays Back, 2nd Edition. International WELL Building Institute, 2025. wellcertified.com